Junk Mail
Posted by librarymouse on January 29, 2008
I just read this great post over at You the Designer about Direct Mail. Gino discusses the increased number of square direct mail pieces popping up recently.
But the best part of the post was the suggestion to collect direct mail. Yes, I mean KEEP your junk mail. Not everything, of course. But it is helpful to have inspiration pieces when you need a jump start. So next time the mail comes, sift through and decide what might be classified as keepable junk.
gufugumu said
interesting idea but what do you define what is interesting or not?
librarymouse said
I usually keep an example of one particular thing, then throw away the rest. For example: I have pizza coupon ads, donation requests from non-profits, sweepstakes offers, etc. Whenever I keep something, I put it in my design scrapbook. So, it’s up to you to decide what is interesting. But if you are deciding on a new design, the scrapbook is awesome.